© 2016 Exp Group

CASE STUDIES

ISAT LAUNCH

 

Exp conceptualised and executed the launch, inclusive of:

  • Concept and strategy development

  • Product integration

  • Invitations and guest relations

  • Event planning and Logistics

  • Branding and set up

  • Pre-event marketing

  • Event management

  

100-Years of Good Times with Coca-Cola Contour Bottle
 

Exp conceptualised and executed all aspects of the Contour Consumer Launch, inclusive of:

  • Concept and strategy development

  • Product integration

  • Radio Drive

  • Event planning and Logistics

  • Branding and set up

  • Pre-event marketing and Teen recruitment

  • Event management

  • Digital amplification on Social Media

Castle Lite Basket Ball Tournament

 

Building the basketball community and connecting target audience to the brand.

Exp conceptualised and executed all aspects of the tournament, inclusive of:

  • Tournament structure and execution

  • Recruitment and registration through pre-tournament tavern activations

  • Radio execution to drive attendance

  • Branding and set up

  • Event logistics and management

  

JOKO Tea Launch & Consumer Sampling
 

Full Live+ campaign (360). 

Sampling reach of more than 11,000 Consumers and Digital leveraging to another 20,000.

EXP responsible for :

  • Concept and strategy implementation

  • Mall execution

  • Internal launch

  • Face book page management

  • Ladies Breakfast forum

  • Sales and sampling

Lifebuoy School-of-5 Hand Washing Campaign
 

Reaching more than 103,000 school children with the hand washing and lifebuoy experience.

Executed over 21 days with Exp's role consisting of:​

  • Primary school recruitment

  • Training of teachers

  • Weekly school visits and weekly classroom activations

  • Glow germ demonstrations

  • School awarding ceremonies

UNICEF Hand Wash Campaign
 

Reached more than 34,000 Students and 7,500 Adults.

Exp was responsible to manage:

  • Theatrical implementation of concept

  • Preproduction and ground logistics

  • School bookings and management of program through schools

  • Planning and activations of all adult forums

  • Liaising with client and all ground officials for necessary approvals

AIRTEL Money
 

Connected 35,000 Consumers lines to the Airtel Money Playform.

Exp was responsible to manage:

  • Project recruitment structure and strategic thinking

  • Agent servicing and recruitment

  • Consumer SIM activation to the ATM platform

  • Branding and logistics

  • Roadshow activations in the general trade