CASE STUDIES

Client: Yalelo
Brand: Yalelo
Market Activations

 

Yalelo is a fresh fish supplier and our challenge was to introduce Zambians to their product offering, whilst getting them to switch from Competitors product (and use Yalelo).

 

Exp Academy trained Brand Ambassadors targeted Consumers at retail outlets located in mass markets, as well as in modern trade outlets, bringing to life how Yalelo ensures that they supply the freshest fish, giving the customer the very best, healthiest and tastiest fresh fish in Zambia.

 

More than 7,000 Consumers received a personal introduction and experience to the Yalelo brand offering, resulting in more than 18,000 Kg of fish being sold during the activations and a return of investment of 3 to 1 (in value terms). Most importantly, we contributed to client selling more than 1,000 tons of fish, in Zambia, in 2019.

  

Client: Madison Insurance
Brand: Madison Domestic Travel Insurance
Campaign: M'Life DTI Launch

 

The campaign objective was to create awareness of the newly launched M’Life Domestic Travel Insurance (DTI) Policy, by getting Consumers to understand the need for insuring their lives, while on the road.

 

More than 5,000 consumers were personally reached through an edutainment campaign that communicated the M’Life DTI value proposition, resulting in 32 on the spot insurance policies being signed and more than 500 leads being passed on to our client for further follow ups.

  

Client: ISAT
LAUNCH EVENT

 

Exp conceptualised and executed the launch, inclusive of:

  • Concept and strategy development

  • Product integration

  • Invitations and guest relations

  • Event planning and Logistics

  • Branding and set up

  • Pre-event marketing

  • Event management

  

Client: The Coca-Cola Company
Brand: Coca-Cola
Campaign: 100-Years of Good Times with Coca-Cola Contour Bottle

 

Exp conceptualised and executed all aspects of the Contour Consumer Launch, inclusive of:

  • Concept and strategy development

  • Product integration

  • Radio Drive

  • Event planning and Logistics

  • Branding and set up

  • Pre-event marketing and Teen recruitment

  • Event management

  • Digital amplification on Social Media

Client: Zambia Breweries
Brand: Castle Lite
Castle Lite Basketball Tournament

 

Building the basketball community and connecting target audience to the brand.

Exp conceptualised and executed all aspects of the tournament, inclusive of:

  • Tournament structure and execution

  • Recruitment and registration through pre-tournament tavern activations

  • Radio execution to drive attendance

  • Branding and set up

  • Event logistics and management

  

Client: Unilever
Brand: Joko
Tea Launch & Consumer Sampling

 

Full Live+ campaign (360). 

Sampling reach of more than 11,000 Consumers and Digital leveraging to another 20,000.

EXP responsible for :

  • Concept and strategy implementation

  • Mall execution

  • Internal launch

  • Face book page management

  • Ladies Breakfast forum

  • Sales and sampling

Client: Unilever
Brand: Lifebuoy
Campaign: School-of-5 Hand Washing Campaign
 

Reaching more than 103,000 school children with the hand washing and lifebuoy experience.

Executed over 21 days with Exp's role consisting of:​

  • Primary school recruitment

  • Training of teachers

  • Weekly school visits and weekly classroom activations

  • Glow germ demonstrations

  • School awarding ceremonies

Client: UNICEF
Behaviour Change: Hand Wash Campaign
 

Reached more than 34,000 Students and 7,500 Adults.

Exp was responsible to manage:

  • Theatrical implementation of concept

  • Preproduction and ground logistics

  • School bookings and management of program through schools

  • Planning and activations of all adult forums

  • Liaising with client and all ground officials for necessary approvals

Client: Airtel
Brand: AIRTEL Money
Activation to Drive Airtel Money Registrations
 

Connected 35,000 Consumers lines to the Airtel Money Platform.

Exp was responsible to manage:

  • Project recruitment structure and strategic thinking

  • Agent servicing and recruitment

  • Consumer SIM activation to the ATM platform

  • Branding and logistics

  • Roadshow activations in the general trade

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